Amador County – The Sutter Creek Promotion Committee last month discussed its new Sacramento-bound bus advertising campaign, and opened a new account with Google, but declined a suggestion to get televised coverage for the city’s Organ Rally. Committee Chairwoman Sandy Anderson reported on the contract for large billboard bus signage that the committee recently contracted for with the Amador Regional Transit System bus. The $260-a-month contract will place a billboard on the ARTS commuter bus that travels to Sacramento 5 days a week. The sign will be at eye-level, just below the back window. The contract is for one year with a 10 percent discount. The committee will buy the sign from Merzlak Signs. A brief discussion took place regarding the need to continue to prioritize the website for attracting tourism to Sutter Creek and Amador County. After discussion, it was unanimously approved to amend the 2010 budget to spend $300 per month on internet marketing with “Google Paper Clicks.” Committee member and Councilman Pat Crosby reportedly asked if the upcoming October Organ Rally would be covered by TSPN, like the Ragtime Festival was recently. Anderson said that any sponsorship of the event would need to be considered by the committee as it was not in the budget for this year. A financial report at the meeting said the committee had a projected a balance of $16,362, including $325 committed to the Monte Verde Store Paint Project. The committee anticipated revenue from the city of $2,669 for the remainder of the fiscal year. The sum included revenue from the Visitor Center of $497. Robert Gordon showed the home page of the committee’s new website and the committee commented favorably on the design. It was strongly suggested by the committee that there be a separate category for wine and wineries as this is probably the largest tourist attraction in the county. Gordon said he would make the change. Anderson said she had a “draft” website policy which will be reviewed when the new site opens. The promotion committee received $600 from a cancelled “Music Academy” summer program by “Friends Of Music.” Organizer Ron Brickman said the project did not materialize primarily because it had targeted the wrong musicians and participants, and the event likely would not return next year. Maureen Funk of the Amador Council of Tourism suggested in the future to target the Student Young Travel Association, (which includes travel agents) and already plans to visit Preston Castle and the Kennedy Mine. The Promotions Committee meets 9:30 a.m. Wednesday (July 21st) at Backroads Coffee Shop. Story by Jim Reece This email address is being protected from spambots. You need JavaScript enabled to view it.
Tuesday, 20 July 2010 06:35
Sutter Creek Promotions Ok's Bus, Goolge Ad Campaigns
Amador County – The Sutter Creek Promotion Committee last month discussed its new Sacramento-bound bus advertising campaign, and opened a new account with Google, but declined a suggestion to get televised coverage for the city’s Organ Rally. Committee Chairwoman Sandy Anderson reported on the contract for large billboard bus signage that the committee recently contracted for with the Amador Regional Transit System bus. The $260-a-month contract will place a billboard on the ARTS commuter bus that travels to Sacramento 5 days a week. The sign will be at eye-level, just below the back window. The contract is for one year with a 10 percent discount. The committee will buy the sign from Merzlak Signs. A brief discussion took place regarding the need to continue to prioritize the website for attracting tourism to Sutter Creek and Amador County. After discussion, it was unanimously approved to amend the 2010 budget to spend $300 per month on internet marketing with “Google Paper Clicks.” Committee member and Councilman Pat Crosby reportedly asked if the upcoming October Organ Rally would be covered by TSPN, like the Ragtime Festival was recently. Anderson said that any sponsorship of the event would need to be considered by the committee as it was not in the budget for this year. A financial report at the meeting said the committee had a projected a balance of $16,362, including $325 committed to the Monte Verde Store Paint Project. The committee anticipated revenue from the city of $2,669 for the remainder of the fiscal year. The sum included revenue from the Visitor Center of $497. Robert Gordon showed the home page of the committee’s new website and the committee commented favorably on the design. It was strongly suggested by the committee that there be a separate category for wine and wineries as this is probably the largest tourist attraction in the county. Gordon said he would make the change. Anderson said she had a “draft” website policy which will be reviewed when the new site opens. The promotion committee received $600 from a cancelled “Music Academy” summer program by “Friends Of Music.” Organizer Ron Brickman said the project did not materialize primarily because it had targeted the wrong musicians and participants, and the event likely would not return next year. Maureen Funk of the Amador Council of Tourism suggested in the future to target the Student Young Travel Association, (which includes travel agents) and already plans to visit Preston Castle and the Kennedy Mine. The Promotions Committee meets 9:30 a.m. Wednesday (July 21st) at Backroads Coffee Shop. Story by Jim Reece This email address is being protected from spambots. You need JavaScript enabled to view it.Latest from
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