Amador County – The recession and slumping economy laid claim to another local business just before Christmas, when the family-owned Harley-Davidson of Amador County announced its closure on the company website. The Guidera family – Victor, Len, Matt, Melissa and Shannon Guidera – said it “thoroughly enjoyed every minute of opening 3 dealerships in the Sacramento area,” but it “realized that it is time to consolidate, recover, and start a new chapter.” The Guideras said the family would be closing the Amador shop and showroom at 11310 Prospect Drive in Martell, along with a Rocklin showroom, and consolidating bike sales at its Folsom branch. The family dealership of 33 years will be “changing with the times,” the website said. The family said: “Based on declining sales due to the economic slowdown, the Guidera family will be consolidating (its) 3 dealerships into one location.” The notice said: “Unfortunately, both Harley-Davidson of Rocklin and Harley-Davidson of Amador County are closing.” Starting just before Christmas, all of the company’s business was conducted out of its dealership at 115 Woodmere Road in Folsom. The company announced the last day of operation in Amador County was Christmas Eve, and the last day of operation of the Rocklin dealership was December 30th. On Wednesday, the Amador shop still had motorcycles in its showroom, but the business was not open and no one was inside. The Guideras said current business and overhead costs during the recession do “not justify having 3 local dealerships open:” By moving its “key resources to one location,” they hope to able to control costs and concentrate on customer service. The Guideras said: “We chose Folsom because we are confident that the facility can support all of our present and future customer needs.” The Folsom store has been open for 10 years, and includes sales and 24 service bays, “more than any other store in the area.” The Guideras with continue its collision repair services at its shop on Monopoly Court in Rocklin. The 2-year-old Amador County dealership opened in 2007. The family chain started in Citrus Heights in 1976, and moved to a bigger shop in Rocklin in 1997. They added the Folsom store in 1999, and the repair shop in 2003. Story by Jim Reece This email address is being protected from spambots. You need JavaScript enabled to view it.
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