Amador County – About 60 business owners and employees attended the 2nd “Shop Jackson” campaign kickoff meeting Thursday at the Civic Center. Mayor Connie Gonsalves led off the meeting of the Jackson Revitalization Committee by introducing its members. She said the second installment of the “Shop Jackson” Program plans to use Facebook for publicity. Gonsalves introduced the recent $5,000 winner of the Shop Jackson grand prize, Realtor Kellee Davenport. Martha Perez, seller of the winning ticket at her Jose’s Restaurant, said she had told her employees how important it would be for the restaurant to have given out the winning ticket because of the publicity they would get from the award. Councilman Wayne Garibaldi said Jose’s had given out approximately 45 percent of the total Shop Jackson drawing tickets. Robert Mees said the next step for the Shop Jackson campaign was to re-sign members and get new member sign-ups. Part of that, he said, will be to ask for $50 gift certificates to the businesses. He said if enough of those are gathered, they will be able to give them away in a bulk of 20, worth $1,000 in gift certificates, at the next drawing. The other gift certificates would be given to other prize winners. Mees said the benefit is that it brings shoppers to the businesses in Jackson, and when the shoppers cash in the prizes, they fill out a form, that can then be used to direct-market to those existing customers. Membership for the next Shop Jackson program has deadlines in February and June because of the Jackson Rancheria’s Arrow Magazine publishing deadlines. The magazine goes to the Jackson Rancheria’s 500,000 active Dreamcatchers Club Cardholders. Shop Jackson participating businesses can capitalize on the “thousands of casino visitors and local Dreamcatcher’s market.” The Rancheria has 300,000 monthly visitors and more than 26,000 Dreamcatchers live in Amador and Calaveras counties. Mees said members get distribution, promotion and exposure at event in the county, and a map identifies all participating businesses. The deadline is February 25th for Spring Promotions, including Dandelion Days, 49er Treasure Trail, and the Sutter Creek Duck Race. June 1st is the deadline for Summer promotions, and the raffle drawings are in September. Garibaldi said the Jackson Revitalization Committee is looking for volunteers for a “Shop Jackson” steering committee. For info, e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. or call City Manager Mike Daly at 223-1646. Story by Jim Reece This email address is being protected from spambots. You need JavaScript enabled to view it.
Monday, 15 February 2010 08:35
Jackson Rancheria, Revitalization Committee Resume ''Shop Jackson'' Drive
Written by Tom-
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Amador County – About 60 business owners and employees attended the 2nd “Shop Jackson” campaign kickoff meeting Thursday at the Civic Center. Mayor Connie Gonsalves led off the meeting of the Jackson Revitalization Committee by introducing its members. She said the second installment of the “Shop Jackson” Program plans to use Facebook for publicity. Gonsalves introduced the recent $5,000 winner of the Shop Jackson grand prize, Realtor Kellee Davenport. Martha Perez, seller of the winning ticket at her Jose’s Restaurant, said she had told her employees how important it would be for the restaurant to have given out the winning ticket because of the publicity they would get from the award. Councilman Wayne Garibaldi said Jose’s had given out approximately 45 percent of the total Shop Jackson drawing tickets. Robert Mees said the next step for the Shop Jackson campaign was to re-sign members and get new member sign-ups. Part of that, he said, will be to ask for $50 gift certificates to the businesses. He said if enough of those are gathered, they will be able to give them away in a bulk of 20, worth $1,000 in gift certificates, at the next drawing. The other gift certificates would be given to other prize winners. Mees said the benefit is that it brings shoppers to the businesses in Jackson, and when the shoppers cash in the prizes, they fill out a form, that can then be used to direct-market to those existing customers. Membership for the next Shop Jackson program has deadlines in February and June because of the Jackson Rancheria’s Arrow Magazine publishing deadlines. The magazine goes to the Jackson Rancheria’s 500,000 active Dreamcatchers Club Cardholders. Shop Jackson participating businesses can capitalize on the “thousands of casino visitors and local Dreamcatcher’s market.” The Rancheria has 300,000 monthly visitors and more than 26,000 Dreamcatchers live in Amador and Calaveras counties. Mees said members get distribution, promotion and exposure at event in the county, and a map identifies all participating businesses. The deadline is February 25th for Spring Promotions, including Dandelion Days, 49er Treasure Trail, and the Sutter Creek Duck Race. June 1st is the deadline for Summer promotions, and the raffle drawings are in September. Garibaldi said the Jackson Revitalization Committee is looking for volunteers for a “Shop Jackson” steering committee. For info, e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. or call City Manager Mike Daly at 223-1646. Story by Jim Reece This email address is being protected from spambots. You need JavaScript enabled to view it.
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