Jackson Rancheria Casino CEO Rich Hoffman said it would be complete before Thanksgiving – and he was right. The 50 foot-tall monument sign on Hwy 88 announcing the entrance to the casino and 14-foot tall video display screen that advertises casino acts and entertainment, events, restaurants and more is definitely up and running. Hoffman described the design of the sign and a portal arch over Dalton Way as having a “Frank Lloyd Wright” architectural feel, consistent with the Hotel and other Rancheria facilities. The Jackson Rancheria Casino and Hotel constructed the Dalton Way entrance to the casino complex to encourage guests to use the route over Highways 49 & 88 to the casino rather than the Ridge Road – New York Ranch Road routes. The new sign and portal arch definitely let those headed to the casino know they’ve reached their destination.
Monday, 26 November 2007 00:40