Although many customers are unaware, Blue Cross of California has officially and
subtly announced that they will be changing their title to Anthem. The official name
change takes place today. Blue Cross has made no official announcements as to
why the name change is taking place. In advertisements that appeared in
newspapers throughout California yesterday, Blue Cross mentions the name change
in a full page ad that also highlights Blue Cross’ pledge to improve health services in
an industry with many problems. Many Amador residents and programs subscribe to
Blue Cross. One industry insider suggests that the name change is a way to avoid
the negative stigma associated with Blue Cross’ past problems.  Blue Cross
proclaims, “Today isn’t the end of an era. It’s the beginning of a new one.” Whichever the case, prepare to think of
the name Blue Cross in the past tense.