The applicant was on hand to answer any questions, and after a brief presentation describing the need for the project such as reviving an economically deteriorating business park, and creating a logo for the plaza itself, the public hearing was opened. Those who spoke against the proposed sign were not so much against the new sign design, as the current one was described as an “eyesore.” Public comments focused on requiring all signs to adhere to the sign ordinance.

Also brought up at the meeting was the fact if this 6-foot addition were allowed at the Jackson Creek Plaza, then what would stop another business from asking for the same variance. The public hearing was then closed, the planning commissioners were not completely comfortable with the additional 6 feet of sign – with a preference for monument-style signs as opposed to the current skyscraper, which could potentially be dangerous on the stretch of highway the plaza currently sits at. In the end, the commission voted 3-1 (with Commissioner Dave Butow dissenting) to allow the extra 6 feet. The other two items on the agenda which were requested by Kathleen duBois were subsequently removed as she was out of town and could not attend the meeting.