Purcell credits Murphys’ success with several things. He said “Everyone in our community pulled together,” and that included community organizations as well as business groups. Also, Murphys had a long range plan. As the wineries started opening tasting rooms downtown, that gave Murphys the “hip” factor. Then owners of small 2-bedroom homes near downtown started renovating them into rental cottages. And Murphys became a destination. Purcell recommends having as many events as possible and not to be afraid to close down the street, Murphys always closes down their main street for events. Today, Murphys annual grape stomp alone brings in 12,000 visitors. Purcell praised Sutter Creek for creating the many events they have and the strength of their business association. Nearly 80 people attended the association’s meeting Thursday – a good sign of a town that is working together to be successful.
Revitalization
of small historic downtowns is not unique to Amador County.
At last Thursday night’s Sutter Creek Business and Professional Association
meeting, Murphys Business Association Member Michael Purcell gave a presentation on how the town of Murphys has been
revitalized. Ironically, he stated that
15 years ago, the Association studied Sutter Creek to determine the
reasons for the success of its downtown economy. According to Purcell, San
Francisco Magazine now calls Murphys “the Sweeter Napa without the attitude,”
and he said the New York Times calls Murphys “the best place to retire.”
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